Latest SEO Updates and its Impacts: What Digital Marketers Must Know?

This image shows a person working on SEO to get SEO updates and insights.

During the early days of Search queries, Google was the only search engine platform that was widely used. This was the only platform that was considered for individual search results as the most trusted search engine. Later, other search engine platforms like Bing, Yahoo, Yandex, DuckDuckGo etc. became the player in the market. However, as per the market research by Statista, Google still remains the leading platform that is being used in the world with 85.53% market share for desktop searches.

This is the graph that shows the market share of different search engines including Google as researched by Statista

Google makes thousands of changes to its search algorithms on a regular basis. These updates also include SEO updates which impact the ranking of any website that wants to rank in SERP results.

In recent years, the Search query technology has become more advanced. Now, Search engines offer more personalized results with accurate and relevant information.

In this article, we learn about the recent Google algorithm updates, the recent SEO updates by Google and how it has impacted the ranking of the website in SERP. Before diving into this, let’s understand the basics of Search Engine Optimization and Google algorithm.

What is SEO?

SEO stands for Search Engine Optimization. It is a process of taking steps to help a website or a page rank higher on the Search Engine Result Page [SERP]. All the steps in this process are carried out in an “Organic” way to Rank the website or page, which means we don’t have to pay to be in that space. This is the key difference between SEO and paid advertising.

In other words, Search engine optimization means taking a piece of online content and optimizing it so that search engines like Google show it towards the top of the page when someone searches for relevant content.

The core elements of SEO involve On-Page SEO, Off-Page SEO and Technical Setup.

On-Page SEO is about building content to improve your website rankings. This includes incorporating keywords in your pages and content, curating high-quality content regularly, adding well-written and keyword-rich metatags and titles etc.

Off-Page SEO is the optimization happening outside your website itself, like earning backlinks. This involves building relationships and creating content that resonates with people.

Technical Setup involves optimizing the page loading speed, keeping a simple URL structure, optimizing navigation links, making the website mobile-friendly and secure, fixing Dead links or broken links and much more.

It is required to monitor SEO results periodically and consistently and adjust the tactics to stay towards the top of the ranking in SERP.

This image shows the different elements of SEO that get impacted with SEO updates.

Why is Search algorithm updates relevant to SEO?

Search Engine algorithms influence how websites are ranked on Search Engine Results Pages [SERP].

Websites are ranked in SERP based on algorithms used by the search engine. SEO practitioners can increase their website’s ranking by considering how these algorithms work.

Algorithm updates can impact a website’s SEO ranking. So, it is very important to constantly monitor and adapt to changes to remain competitive and top the rank in the SERPs. Algorithm updates can also affect the relevance of the search results, so it is crucial to optimize content to ensure it is relevant to the search query.

The Latest SEO Updates:

In the past six months duration from March 2023 to August 2023, Google has made algorithm updates twice. Prior to that in the span of 3 months from December 2022 to February 2023, there were 3 algorithm updates made by Google.

Let’s dive deep to understand these updates in reverse chronological order and to know how it impacts the ranking of a website on SERP.

1. April 2023 – Reviews Update:

Announced: April 12, 2023

Started: April 12, 2023

Completed: April 25, 2023

Duration: 13 days

The April 2023 – Review Updates aims to reward high-quality reviews that share in-depth original research with insightful analysis written by experts or enthusiasts having deep knowledge on the topic, rather than low-quality content that only summarizes a bunch of products, services or other things.

It affects reviews of products, services, destinations, games, movies, and much more. Previously Google’s review updates had focused on product reviews.

2. March 2023 – Core Update

Announced: March 15, 2023

Started: March 15, 2023

Completed: March 28, 2023

Duration: 13 days, seven hours

The March 2023 – Core Updates are designed to make Google better at identifying quality content and thus improve the search results for users. This helps to give the users reliable and helpful results for searches. Basically, these changes are about improving how our systems assess content overall.

According to SEMRush Sensor, this core update led to Very High SERP Volatility during this period. This means that Google’s Search Engine Results Pages (SERP) shuffled much more than normal.

3. February 2023 – Product Review Update

Announced: February 21, 2023

Started: February 21, 2023

Completed: March 7, 2023

Duration: 14 days

The February 2023 – Product Review Update was aimed to reward in-depth, high-quality product reviews. So, it affected sites that publish such content.

As part of this update, Google published two new recommendations:

  • Provide evidence of your experience with the product
  • Include links to multiple sellers

Announced: December 14, 2022

Started: December 14, 2022

Completed: January 12, 2023

Duration: 29 days

The December 2022 – link spam update enabled Google to improve its ability to identify link spam. It means with this update google could now identify sites that buy and sell links for SEO purposes. It was an improvement to SpamBrain which is Google’s AI spam-detection system.

Google nullifies/neutralizes the spam links it finds through this update. This means websites that were earlier getting benefits from these backlinks may have dropped in the rankings.

5. December 2022 – Helpful Content Update

Announced: December 6, 2022

Started: December 5, 2022

Completed: January 12, 2023

Duration: 38 days

The December 2022 – helpful content update aimed to demote the websites that create content primarily for SEO purposes only – rather than for their audience.

In this rollout, Google changed its EAT [Expertise, Authoritativeness, Trustworthiness] guidelines into EEAT guidelines with an extra E referring to “Experience”.

The goal was to reward content creators who exhibit original and helpful content with first-hand experience with the topic at hand.

Conclusion:

SEO plays an important role in digital marketing. It helps digital marketers and businesses to reach their target audience organically. Consistent and continuous monitoring and updating of the websites by optimizing the mobile-friendliness, page loading speed etc. will help to enhance the SEO performance of the website and thus ranking towards the top of the SERP. As a digital marketer, it is very important to follow and know about the latest SEO updates and update the website to match these SEO updates. This will ensure that the website is optimized to adapt to regular SEO updates and thus promote its ranking in SERP.

Leave a Reply